Gionee launches eight new models with full-view display

A model holds Gionee's M7 Plus smartphone in Shenzhen, Nov 26, 2017. [Photo by Chai Hua/chinadaily.com.cn]

Shenzhen-based smartphone maker Gionee on Sunday evening unveiled eight new full-screen smartphones, marking its strategic use of such technology on all of its models.

The eight products range from the M7 Plus to top the lineup at a price of 4,399 yuan ($666.8), to the most affordable, the F205, at 999 yuan.

"Gionee's strategy of producing a complete line of full-view display smartphones is also a strategy of product innovation and product differentiation," said Gionee Chairman Liu Lirong at the launching event in Shenzhen.

He believes the smartphone industry is at the stage of full-screen display's first generation this year, while it will embrace the second generation and more technology innovation next year.

"The trend of full-screen display is irreversible and unstoppable," he said.

Gionee's M7 Plus smartphone.[Photo by Chai Hua/chinadaily.com.cn]

Gionee in September presented its first full-screen smartphone, the M7, while in the same month Huawei Technologies Co Ltd and Apple Inc unveiled their first full-screen handsets.

According to global consultancy Canalys, smartphone vendors shipped 22 million full-screen smartphones worldwide in the second quarter of 2017.