China is poised to become the
world's second largest consumer market by 2014.
In a recent study,
analysts from one of the world's leading banks, Credit Suisse, say China is
poised to become the world's second largest consumer market by 2014.
The bank has issued a report entitled "The Rise of the Chinese Consumer
Revisited", indicating that China now represents 3.8 percent of global household
consumption spending and remains on track to become the world's second largest
consumer market in US dollars.
In the report, Credit Suisse cites results from a proprietary survey
conducted in China in December of 2005. This is the second major survey by
Credit Suisse on this topic, with the first one released in September 2004.
The 2005 study confirms Chinese consumption spending will likely represent
approximately 11 percent of total global consumption spending for 2014, or about
3.7 trillion US dollars, versus 3.8 percent for household spending in 2005, up
from an estimate of 2.9 percent in 2004. By 2014, Chinese consumers are expected
to incrementally spend more US dollars than their US counterparts.
China remains the seventh largest household consumer marketplace but looks
poised to overtake Italy in 2006, France in 2007 and Japan by 2014.
Head of Emerging Equity Market Strategy and Global Coordinator of China
Research at Credit Suisse, Jonathan Garner has commented on the survey. He is
quoted as saying: "The new survey increases our confidence in our original base
case that China is set to become the world's second largest consumer spending
market within ten years. However, it also points to the challenges of tapping
into this growth with only a handful of companies achieving dominance within
their individual sectors."
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