BIZCHINA / Center

Gome seals China Paradise takeover deal
By Wang Xu (China Daily)
Updated: 2006-07-26 08:36

Huang will own 51.2 per cent of the new company while Chen will hold a 12.5 per cent stake.

China Paradise will continue to operate its Yolo brand after the deal, but the new company will consider combining some of the stores in the same areas in order to increase efficiency and reduce price battles, company officials said.

The move will create a retail giant with about US$8 billion in sales and a tenth of the Chinese consumer electronics market, which is luring an increasing number of foreign giants with deep pockets.

The US-based Best Buy Inc, the biggest consumer electronics chain in the United States, spent US$180 million to acquire fourth-ranked Jiangsu Five Star Appliance in May. And it opened its first mainland store in Shanghai last month.

"The deal will help us to strengthen our leading position in China's consumer electronics market and further expand our presence in the nation," said Huang.

The deal will enable Gome to tap into the lucrative Shanghai region market. Shanghai-based China Paradise now has 60 per cent of the market in the nation's economic hub.

"The deal with Gome will not affect China Paradise's acquisition of Dazhong, which will be carried out later," said Chen.


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