Recruit plans free lunches to lure business
(China Daily) Updated: 2006-10-11 08:44 In a gimmick to see off competition from other
online recruitment firms, Hong Kong-headquartered media advertising company
Recruit Holdings Ltd plans to offer free lunches to corporate recruiters for
five years.
Regan Su, CEO of 1010job.com, Recruit's mainland online arm, said yesterday
in Beijing that the goal of the gimmick is to power the firm's rapid customer
base growth.
The lunches are part of a bevy of free services the company plans to offer in
its drive for expansion across China.
"We hope we can become one of the top five online recruitment websites in the
mainland in one year," said Su.
At present, NASDAQ-listed 51job, Chinahr.com, which is controlled by US giant
Monster, and Zhaopin.com, from the biggest Australian online recruitment firm
Seek, lead the recruitment market ahead of dozens of smaller competitors.
A key growth strategy for 1010job is to expand into the national market from
Shanghai.
When Recruit launched 1010job in 2005, it chose Shanghai to trial the service
and began to publish a job-hunting newspaper and operate a website in the city.
Today its newspaper has a circulation of 120,000 copies a week.
The Hong Kong Growth Enterprise Market-listed Recruit said in its mid-term
report that its Shanghai operation began to contribute revenues in the first
half since it started it in 2005, but it did not reveal the amount.
Su said that as the company has gained some experience in the city and is
anxious for faster growth across the whole country, expanding business to other
cities has become the natural choice.
The company formally kicked off its services in 11 cities on the mainland
yesterday.
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