But major direct sales companies have chosen to stay in China and adapt their businesses, lured by huge market potential.

"We are here in China for long-term development rather than 10 or 20 years," said Eva Cheng, regional CEO of Amway Greater China, at a recent media conference.

Analysts said the strict new direct sales business model was unlikely to change much. The 14 approved direct sellers, 10 foreign firms and four domestic companies will be closely monitored.

(China Daily 02/07/2007 page15) 

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