Domestic industry sees marketable opportunities

A man tries out the "ExoHand", a solution for future human-machine cooperation, at the Hannover Messe in Germany on Sunday. [Photo / Reuters]

Leading Chinese industrial firms see this year's Hannover Messe as a great opportunity to showcase their innovations and new technologies, and are seeking chances to find overseas cooperation in sustainable development.

As the partner country of the Messe, the world's major industrial and technology show, China has brought its latest achievement in new-energy vehicles and smart manufacturing, under the general theme of "Green and Intelligence".

"Low carbon economy and energy conservation are receiving increasing attention from consumers and manufacturers from all over the world, as these industries have experienced a smaller impact from the current global downturn," said Gu Chao, director-general of the exhibition administration office of China Council for the Promotion of International Trade.

Chinese firms in these areas "hope to improve technology exchange and cooperation with European counterparts to promote industrial sustainable development and achieve global economic recovery", he said.

The Hannover Messe, which runs from Monday to Friday, has attracted some 5,000 exhibitors from 69 countries and regions. Almost half of these exhibitors come from outside Germany, among which more than 500 came from China, promoting their latest products and technology in the Chinese Exhibition Hall.

They include Baiyun Electric Group, a Guangzhou-based business that specializes in operating electrical equipment, and CHINT Group, a Zhejiang company that provides engineering, procurement and construction services to transmission lines and power stations.

China's First Automobile Works shows its plug-in hybrid electric car, the C131 PHEV, which reduces car emissions to almost zero.

FAW has set up joint ventures with international industrial leaders including Germany's Volkswagen, from which the State-owned automaker learned advanced technology, management and human resources skills, accelerating its entry to the international market and supporting the development of its local brand.

"By exhibiting their products at the world's biggest industrial fair, Chinese companies can find buyers for their latest products and seek more opportunities for trade and technical cooperation," said He Weiwen, co-director at the China-US-EU Study Center of the China Association of International Trade.

Leading German technology businesses also expressed excitement, hoping the Messe will help them strengthen their presence in the Chinese market.

They believe that China's policy reorientation from high growth to sustainability will lead to increasing demand for their products and services.

Peter Kohler, CEO of Weidmuller, which provides products and solutions for the transmission of power, data, and control signals in industrial environments, said that he looked forward to meeting both existing and potential customers from China at the fair.

"We will have the opportunity to show our broad product portfolio, to understand customers' needs, and make customers excited about our products, solutions and services," he said.

Contact the writer at zhanghaizhou@chinadaily.com.cn