Traditional holidays give rise to new sales methods

(chinadaily.com.cn) Updated: 2012-06-14 15:20 Comments

People eat zongzi, which are rice dumplings wrapped in bamboo or reed leaves, as a traditional snack during Dragon Boat Festival, which falls on June 23 this year. The sign indicates that the show owner is a descendent of the famous ancient Chinese poet Qu Yuan, to whom the Dragon Boat Festival is dedicated.

As holidays approach, merchants rack their brains for promotional methods to attract business.

Traditional holidays give rise to new sales methods

The shop owner, Qu Junhui, claims to be the 72nd descendent of Quyuan, a Chinese poet to whom the Dragon Boat Festival is dedicated. Owner of the zongzi shop, also keeps a genealogy in her shop to prove her theory. [Photo/CFP]

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