Shenyang-headquartered domestic carmaker Brilliance Auto Group celebrated the 10th anniversary of its self-developed Zhonghua brand on July 9 as the 800,000th car rolled off the production line.

The company also used the day to announce it will begin production of the Zhonghua H530 and V5, models independently developed by Brilliance equipped with its latest turbocharged engines.

The automaker plans to launch several other new Zhonghua models this year including the H230 and H320.

A total of 59,862 Zhonghua cars were sold in the first five months of this year, an 8.6 percent rise over the same period in 2011, an increase that came as overall sales of Chinese brand cars fell 2.1 percent.

The joint venture BMW Brilliance produces the 3-Series, 5-Series and X1 in China.