Home appliance maker Haier taking on America
By China Daily USA (chinadaily.com.cn) Updated: 2012-08-07 22:32
In 1999, Haier Group entered the US home appliance market with the goal of producing and selling American-made products. Haier America's president, Shariff Kan, tells China Daily how the company developed its "go local" strategy in the United States.
Credits:
Reporter: Ariel Tung
Video: Derek Bosko
Photos/Archive Video: Courtesy of Haier America and Yan Cong
Supervising Producer: Calvin Zhou
Senior Producer: Larry Lee, Ji Tao
- Global effort needed to end market uncertainty caused by Brexit: Li
- Rise of health startups powers nation's innovation
- China's start-up boom lures talent away from traditional path
- Geely opts to sell interests in micro carmaker
- What they said during Summer Davos Forum
- China decarbonizes for greener growth
- China's economy on alert for multiple shocks
- China's industrial profit growth slows further in May
Hot Topics
Editor's Picks
