Retail therapy: more than shopping

By Gan Tian (China Daily) Updated: 2013-01-10 10:13

Unlike department stores one to two decades ago, shopping complexes in China are evolving like malls globally: They are no longer just a place for shopping. They are turning into lifestyle complexes, where different people can meet their every need, almost.

Nearly all the giant shopping malls in the country's first- and second-tier cities are equipped with cinemas, childcare areas, restaurants, and experience centers from different labels.

Childcare centers attract children and their parents to mega shopping malls. [Photo / China Daily]

Parkview Green Fangcaodi, which opened in Beijing's CBD last month, attracts the city's trendiest people not only with its various top international brands, but also a boutique hotel, various artworks and giant installments from young artists.

To connect the neighborhood, the real estate developer built an indoor bridge linking two gates that lead to different directions.

As the biggest indoor bridge in Asia, it has become an attraction in itself, enticing nearby residents to take after-dinner strolls on it.

"In this mixed-use space, we provide a one-stop center for office workers to enjoy the convenience of a supermarket, a cinema and an interesting mix of restaurants after work," says Leo Hwang, the mall's executive director. "We constantly innovate to create spaces where consumers go to, not only to shop for what they want, but also to appreciate culture, art, a great variety of cuisine and entertainment - all in one place."

Jonathan Zhu, CEO of real estate developer Shayne, agrees.

He strongly believes that shopping malls should play more than a commercial role. The Taiwan businessman is planning a big project, Couture Interart Center, in Shanghai's central Huaihai Road.

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