Celebrity economy set for explosive growth in China
By Meng Jing (China Daily) Updated: 2016-03-16 07:54 |
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Zhao Daxi, nearly 300,000 followers on Sina Weibo. She setup a store on Taobao when she was still at college. By interacting with her fans and choosing the most popular designs for mass production. She tasted success. She used the sales proceeds to setup a small clothes factory woth 100 empolyees by the time she graduated in 2013. [Photo provided to China Daily] |
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