Mandarin becomes a new vehicle for automakers to woo customers

Ralf Speth, CEO of Jaguar Land Rover, with a Jaguar XE automobile at an auto expo. [Photo/ Getty Images]

Jaguar Land Rover CEO Ralf Speth ended his speech at the auto show on Monday by declaring in Mandarin, "I love China." His speech centered on the company opening an aluminum workshop in Jiangsu province earlier this year, its first such plant outside the United Kingdom.

Speth also referred to a saying used in both Chinese and Western cultures: "Teaching one how to fish is better than giving fish to him."

While he gave the quote in English, it is more grammatically aligned with the Chinese version, which states: "If you give a man a fish, you feed him for a day. If you teach him how to fish, you feed him for life."

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