Tongxiang automaker Hozon New Energy Automobile showcases its driverless car at the Light of Internet Expo in Wuzhen, Zhejiang province on Dec 2, 2017. [Photo by Xiang Wenjian/chinadaily.com.cn]

In a corner of one of the many innovative zones at the expo, the E-Take driverless car gleams in sunburnt orange emitting a similar style and panache to that of a European sports car.

Developed by Zhejiang Hozon New Energy Automobile, the car is making its debut in Wuzhen and many visitors are keen to find out more about the future potential Tesla rival. A spokesperson for the company said that development to bring the car to the market is progressing well and that its artificial intelligence technology and facial recognition give it a competitive edge.