Business / Auto China

Dongfeng eyes future in own-brand vehicles

By Gong Zhengzheng (China Daily) Updated: 2013-04-22 14:23

The subordinate marque Fengshen is based in Wuhan and now has a plant with an annual production capacity of 120,000 vehicles. It produces four subcompact, compact and SUV models. It will also launch several new-energy models either powered by electricity or compressed natural gas.

The Fengdu uses the facilities at Dongfeng Group's joint venture with Nissan in central city of Zhengzhou. The marque mainly produces pickups, SUVs, MPVs and car-derived vans. The joint venture also makes several Nissan models.

Dongfeng eyes future in own-brand vehicles

During the Shanghai auto show, the Fengdu launched a 1.5-liter CDV that retails at 63,800 yuan.

The Fengxing has a plant in Liuzhou in Guangxi Zhuang autonomous region. Currently its main products are MPVs. The nameplate will launch sedans and SUVs next year.

It aims to almost double annual sales to 200,000 units by 2017.

Dongfeng is also eyeing international markets for its passenger vehicles. The Fengshen began sales abroad this year and aims to boost overseas delivers to 90,000 units by 2016.

The group also expects to grow sales of its light, medium and heavy-duty trucks to 1 million units by 2016, when it also plans to sell 1 million micro-vans.  

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