Business / New Cars

Hongqi SUV to debut in 2016

(chinadaily.com.cn) Updated: 2013-07-05 16:58

"Hongqi hybrid H7 and Hongqi SUV are now in development, and will probably debut in 2016," said Guo Shijun, Hongqi business department's secretary at First Automobile Works Car Corp.

As for future product plans, "Hongqi will introduce a lineup of models, embracing three grades—C, D, and E. Hongqi H7 belongs to grade C, and we will further develop hybrid cars and SUVs," Qq.com reported, citing Guo.

Hongqi introduced H7 to the market on May 30, whose outstanding appearance received wide appreciation from customers. Zhang Xiaojun, general manager of FAW Car Marketing Corp, said that before the debut, Hongqi had already sold nearly 1,000 units to the government market.

Currently, the top priority is to attract individual consumers. Zhang indicated that Hongqi's target consumers are those who love Chinese culture and like models with traditional Chinese characteristics.

In terms of after-sale services, Zhang said, "Initial after-sale services will be in a Hongqi special zone inside Benteng 4S shops, allowing customers to enjoy high-end services. By the end of this year, Hongqi special zones will reach 36."

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