Business / New Cars

Jaguar Land Rover: Five debuts in Beijing

Updated: 2014-04-14 07:12 By Huang Liying (China Daily)
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Jaguar Land Rover: Five debuts in Beijing
Range Rover Hybrid. [Photos provided to China Daily]

According to the company, the concept car uses Transparent Bonnet technology "allowing a new level of driver awareness with a 'see-through' augmented reality view of the terrain ahead, making the front of the car 'virtually' invisible from inside the cabin".

"It debuts a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow," said Gerry McGovern, design director and chief creative officer of Land Rover.

Jaguar Land Rover: Five debuts in Beijing
Local production by Chery Jaguar Land Rover this year 

Jaguar Land Rover: Five debuts in Beijing
Model with Jaguar at Geneva motor show

The release of the Range Rover Hybrid and the Range Rover Sport Hybrid at the Beijing show displays the automaker's commitment to sustainability, according to the company.

Both models deliver outstanding fuel economy by significantly lowering CO2 emissions by 26 percent to 169g/km.

"Jaguar Land Rover highly values the Chinese market - we will offer more models to meet the demand of our consumers," said the company in a statement.

As one of the world's leading premium automakers, Jaguar Land Rover's sales in China have grown robustly in recent years.

In 2013, it sold 95,237 units in China, a 30 percent increase over the previous year.

China is now the largest market for the company.

To meet rising demand, the automaker established a joint venture with China's Chery in November 2012.

The 50-50 joint venture has an assembly plant in Changshu, Jiangsu province scheduled to be operational in the fourth quarter of this year.

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