Business / New Cars

Ferrari riding high in Year of the Horse

By Zhang Zhao (China Daily) Updated: 2014-04-21 07:24

The California T also boasts true sports car dynamics, thanks to reduced steering wheel activity and improved response courtesy of a new steering box and new suspension setup.

New springs and latest-generation Magnaride dampers combined with body motion accelerometers reduce roll and pitch to deliver more precise handling while still guaranteeing a comfortable ride.

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Alongside the California T is the rest of Ferrari fleet at the booth of the auto show, echoing the "different Ferraris for different Ferraristi" philosophy. The display includes the FF, the revolutionary four-wheel-driven Grand Tourer, the 458 Spider and 458 Speciale V8 twins and F12berlinetta, the most powerful V12 Ferrari unlimited edition.

Initiatives for Year of the Horse

Ferrari China has a series of initiatives this year to share the prancing horse brand spirit in Chinese cultural way with the Year of the Horse now underway.

Its only training center outside the automaker's home base Maranello will be opened in Shanghai as the Ferrari Academy offers extensive training to Ferrari staff in China, a reflection of the auto legend's full commitment to providing the best products and service.

A Tailor Made center will also open in Shanghai this year, the only one in China. The innovative personalization program allows each client to tailor his own Ferrari according to his preferences in colors, materials and finish.

Ferrari will also continue its Million Tree project to neutralize its carbon footprint in China.

Ferrari is the first luxury automobile brand in China that offset carbon by planting trees. Each tree donated by Ferrari offsets 250 kg of carbon dioxide in its lifetime and will re-anchor sandy soil that has been lost to decades of erosion in Inner Mongolia.

The measure offsets all Ferrari's operating carbon emissions, including car manufacturing, transport from Italy and a year of driving.