Business / New Cars

Mercedes-Benz emerges as star of Auto China

By Li Fangfang (China Daily) Updated: 2014-04-21 06:56

World premiere at Auto China 2014, the all-new Mercedes-Benz C-Class Long Wheelbase will be available with two model lines to satisfy diversified customer needs.

Bringing Chinese consumers the ultimate in power and exclusivity, these two paragons represent the crme-de-la-crme of Mercedes-Benz' flagship model series.

Debuting in Asia for the first time, AMG's newest dream car - the S 63 AMG Coupe - amazed onlookers with its breathtaking and sensual curves both inside and out.

In addition to style, the S 63 AMG Coupe is also full of substance with lightweight construction that reduces its weight by 65 kg compared to its predecessor.

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In line with AMG's racing heritage, the new model features the world's first-ever "curve-tilting" function, which lets the car lean into bends in a manner similar to a motorcyclist.

In an adjacent booth, urban icon smart shined at the ongoing auto show as well, revealing its 2014 new product lineup and the new smart BoConcept edition.

Designed together with Danish furniture brand BoConcept, this new special edition gives customers a home away from home when driving.

With these and a number of other new models across all three brands displayed at Auto China, Mercedes-Benz has many reasons to be confident for 2014.

This is particularly true since along with an aggressive product offensive, the automaker announced at Auto China that it plans to open an unprecedented 100 new dealer outlets this year to reach more customers, especially at the regional level.

Mercedes-Benz also announced the launch of Agility at its Auto China press conference, an innovative financing solution.

It offers customers greater flexibility with three options at contract-end: purchase, trade or return, making Mercedes-Benz the first premium automaker to provide leasing with a return option.

Also providing attractive monthly payments, the launch of this new financing product will undoubtedly expand Mercedes-Benz customer base.

The leader in premium automobiles, Mercedes-Benz continues to bring China the very best vehicles, technologies and services.

The company's ambition to lead was again on display at Auto China, and the three-pointed star is poised to once again change the game in 2014.

Honoring its commitment to China, Mercedes-Benz will bring local consumers the unmatched quality and customer service that have defined the brand for more than a century.