Business / New Cars

Bespoke Rolls-Royce: The only limit is your imagination

By Zhuan Ti (China Daily) Updated: 2014-04-28 06:36

Bespoke Rolls-Royce: The only limit is your imagination

The event combined art, fashion and luxury travel and included appearances from founder and designer of CINDY CHAO The Art Jewel, Cindy Chao, and renowned French haute couture designer Stphane Rolland. [Photo provided to China Daily]

The passion of China's Rolls-Royce enthusiasts extends back to last year with the Chengdu Golden Sun Bird Ghost, which drew on China's artistic heritage with a motif of the Golden Sun Bird running through the design, and the Canton Glory Ghost, which captured the style, elegance and personality of south China's urban heart with a rendition of the iconic Canton Tower.

Rolls-Royce's success from last year is carrying on into 2014 despite challenging worldwide markets.

In 2013, the company recorded the highest annual sales in its history, delivering 3,630 cars to customers and setting the company's fourth consecutive sales record.

Much of that success was due to China, which narrowly surpassed the United States to become the brand's largest market in the world.

Rolls-Royce has opened 21 dealer showrooms across China's metropolitan cities and emerging second-tier cities so far. Dealership expansion has carried on into 2014 at a moderate pace with two to three showrooms due to open throughout the year.

 

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