Business / New Cars

Lamborghini on track with All-new Huracan

By Li Fangfang (China Daily) Updated: 2014-11-17 14:13

"Our customers are young and they also love comfort, and we are the first in this segment to have that characteristic with the Huracan. So we look forward to a switch that is changing the behavior of super sports cars."

Baldi also expressed confidence based on the success of the Gallardo, which one year sold 1,844 units around the world.

Baldi said: "It is a pity that due to limited production capacity that Lamborghini is not able to deliver all the orders for Huracan it has already collected this year."

"But it is normal for such a high-end car. We will catch up with the demand in the long term during the lifecycle of the car."

In the important Chinese mainland market with extremely sensitive customers, Lamborghini has especially shortened the waiting time for the Aventador to six months, said Baldi.

In other markets, even in Hong Kong, the tolerance for waiting time is higher than 12 months.

"The Huracan's waiting time has not been officially published worldwide yet, but we can say that we expect it to be shorter," he added.

Baldi disagreed that the biggest challenge facing super sports car brands in China is government policies to curb flamboyant spending.

"It's the super sports car attitude and culture of Chinese consumers," he said.

"Clearly, what we should invest in is the culture of super sports cars and super sports cars events, and this year we are ready to bring a series of events to help Chinese consumers understand super sports cars and the Lamborghini heritage," said Baldi.

In recent years Lamborghini has held a series of Lamborghini-Super Trofeo racing events in the Asia-Pacific region, with the final leg of 2014 set for this weekend.

It collaborated with Porsche, Audi and even Volkswagen, brands that have a sporty spirit.

"We are cooperating with them to attract people who cannot afford a Lamborghini. We hope that by creating a culture and generating such passion, consumers will be excited about this sports cars environment," said Baldi.