Business / Auto China

Jaguar Land Rover, joint venture appoint new marketing executive

By Li Fesheng (chinadaily.com.cn) Updated: 2015-12-11 17:14

Jaguar Land Rover, joint venture appoint new marketing executive

Bernd Pichler, Chery Jaguar Land Rover's executive vice-president of Integrated Marketing, Sales & Service. [Photo provided to China Daily]

British carmaker Jaguar Land Rover and its Chinese joint venture Chery Jaguar Land Rover have announced the appointment of Bernd Pichler as executive vice-president of Integrated Marketing, Sales & Service.

The appointment was effective on Dec 9. The IMSS is responsible for the marketing and sales of Jaguar and Land Rover and Chery Jaguar Land Rover products in China.

Pichler has been working in China for more than 10 years, with his former employers including Shanghai Volkswagen.

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