Discerning drivers know time's right for a smart choice

The lighting of a huge Christmas tree made up of LEDs and real smart fortwos in the center was a highlight of "smart times 2015" in Guangzhou, Guangdong province, on Saturday.[Photo provided to China Daily]

Held on Saturday in Guangzhou, Guangdong province, "smart times 2015" was the culmination of a fruitful year in China for the smart brand, which once again showcased its creativity for pioneering urban lifestyles.

More than 1,000 smart owners and fans gathered in the southern city for a vibrant succession of engaging activities and performances within multiple interactive zones.

With 100 smart owners from other cities attending the event in 48 smart vehicles, the number of smart cars participating was more than 200, which served as interactive pieces and cheerful backdrops for all the fun and excitement.

Since the smart brand entered China in 2009, it has had great appeal for China's urban trendsetters, both the young and the young at heart.

Driving smart's momentum in China are the All New smart fortwo that was launched in July to a warm reception, and the All New smart forfour, which premiered during Auto Guangzhou in November and is set to launch in the first half of next year.

This milestone year also saw the number of smart customers surpassing 70,000, underscoring the mutual correlation of the brand's core values and the success of smart's vision of future urban mobility.

China continues to be smart's second largest market globally, and the brand will continue to focus on meeting the needs of local fans, according to manufacturer Mercedes Benz.

"Designed for cities, smart has been delivering a unique urban mobility solution to China's urban trendsetters since it first entered the Chinese market," said Kang Yi, director of smart Operation at Beijing Mercedes-Benz Sales Service Co Ltd. "The All New smart fortwo has once again exceeded consumer expectations, bringing smart owners endless fun while tapping into their relentless pursuit of a stylish lifestyle and positive attitude towards green mobility."

"Likewise, 'smart times 2015' upheld our 'FOR a new urban joy' brand concept by implementing a uniquely creative fantasy ice rink theme to not only express our pursuit of fashion and individuality, but more importantly use an array of interesting interactive activities to bring unlimited fun to people's urban lives through the smart brand," said Kang.

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