Business / Technology

Xiaomi, Hasbro join hands to transform tablet

(Xinhua) Updated: 2016-04-06 14:56

Xiaomi, Hasbro join hands to transform tablet

This Transformer's Soundwave figure can be converted to a Xiaomi's tablet toy in the future. Xiaomi kicked off a crowdfunding campaign for the new Soundwave figure on April 5, 2016.[Photo provided to chinadaily.com.cn]

More than three decades after his debut, Transformer's Soundwave is mulling a tech spin on its outdated cassette recorder conversion.

A collaboration between US toy maker Hasbro and Chinese smartphone maker Xiaomi has led to Soundwave's new transformation into Xiaomi's 7.9 inch, champagne colored tablet computer.

On Tuesday, Xiaomi kicked off a crowdfunding campaign for the new Soundwave figure in which it aims to sell 1,000 action figures at 169 yuan each ($26) in 13 days.

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