Cooking at home, walking to work, no taxis, no shopping - these are the basic life principles a new group of white-collar employees in Nanjing are now following.

Calling themselves "niggards," the group of well-educated and successful men have chosen to renounce their hectic and wasteful former lives. They spend weekends in the countryside growing vegetables and feeding chickens.

Rather than immediately spending money, the group members now patiently save up and plan to use their earnings to travel instead of on luxury goods.