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Visitors look at books at a book fair in Beijing in this Nov 26, 2010 file photo. [Photo/chinadaily.com.cn]
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The founding of the new company marked important progress in the reform of China's culture sector, said Li Changchun, member of the Standing Committee of the Communist Party of China (CPC) Central Committee Political Bureau, in a letter of congratulation on the inauguration.
Li said he hoped the new company would improve and reform its management, give full play to its advantages and resources to achieve a good commercial performance and social impact.
China's state-owned publishing houses used to be run as non-profit public undertakings. Since 2009, the government has begun to restructure small publishing houses into big corporations and introduce corporate governance to sharpen their competitive edge.
Of 528 state-owned publishing houses, 435 had undergone restructuring by November.
The new company was expected to become a leading player in the country's publishing market, a modern competitive corporation with international influence, said State Councilor Liu Yandong, at the founding ceremony.