Chimelong links with Alibaba in new tourism deal

Li Shaohua, president of Ali Trip, shakes hands with Chen Wancheng, president of Chimelong Group, during an agreement-signing ceremony. [Photo/provided to chinadaily.com.cn]

Chimelong Group, a leading leisure tourism conglomerate, signed an agreement with Alibaba Group's travel arm Ali Trip on Wednesday in Guangzhou, the capital of Guangdong province, to tap into the booming mobile tourism service.

The agreement allows the tourism company to use Ali Trip's mobile online services including booking tickets and hotels and payment, providing efficient and comfortable service for tourists.

Chimelong, headquartered in Guangzhou, owns and operates theme parks, luxury hotels, high-end restaurants and leisure entertainment businesses.

Following the agreement, Chimelong also launched an online flagship store at Ali Trip, a leading online tourism service provider.