Small Chinese brands gain big names overseas

2. White Rabbit creamy candy

First manufactured in 1943, the milk candy soon became so famous that it was used as a gift item during the 10th anniversary of the founding of the People's Republic of China. Later, in 1972, then-premier Zhou Enlai gave White Rabbit candies to then-US President Richard Nixon during the latter's visit to China. The candies soon became popular overseas too, with many Americans giving them away as Easter gifts that year.