Thailand launches campaign in Shanghai to attract business travelers

A promotional campaign designed to encourage more Chinese business travelers to visit Thailand was launched in Shanghai on Wednesday.

The "Thailand Connect: Your vibrant journey to business success" campaign will focus on promoting diverse destinations, business opportunities and the Thai people, according to Nooch Homrossukhon, director of the Thailand Convention and Exhibition Bureau's meetings and incentives department.

Subsidy schemes will be offered to large events that feature more than 2,000 international delegates or that stay in at least two destinations for four nights or more, she said.

Large groups in core industries, such as telecommunications, automobile and information technology will be the main focus in cities such as Beijing, Shanghai, Guangzhou of Guangdong province, and the emerging IT and finance hub of Hangzhou, Zhejiang province.

China has been the main source of business for Thailand's expanding events industry since 2013, according to the bureau. The country received more than 1.2 million business event visitors between October 2015 and September 2016, according to the latest figures.