Special Supplement: Experience marketing enhances consumer satisfaction

In a New Year's call to its customers nationwide, FAW Jiefang Co Ltd and its more than 700 dealerships and after-sales service providers will present customers with red lanterns from January 18 to February 18.

The lanterns, signalling prosperous career and business in the Chinese tradition, reflect the development of FAW Jiefang's marketing concepts from an exclusive emphasis on the functions and advantages of products to a focus on the user's cognitive and emotional experience.

The customer relationship created by the so-called experience marketing will increase consumer satisfaction and loyalty all around.