Environment publication energizing readers

The world is full of surprises - even though fatalism grows at a time of many nightmares caused by the news about climate change, and many actual scenes we see here and there of lasting drought, creeping deserts, dead trees and abandoned farms.

In fact, the more sense of urgency people feel, the greater the likelihood for someone to really do something to take up the challenge. This is what I have learned in helping China Business Weekly (a China Daily product published every Monday) with the planning of its Energy and Environment edition.

Partly to report China's reaction to climate change, and partly as a plan to win over more readers, my colleagues and I started our new "double-E" enterprise in the first week of last month.