MySpace allows advertising video

Instead of trying to take down all copyright-protected videos that its members post, MySpace will let certain clips stay, and give the creators of the original content a cut of the revenue from advertising that will be attached to the snippets.

MySpace and online video ad technology company Auditude announced a partnership yesterday with Viacom Inc-owned MTV Networks that will let ads be placed in clips of the network's shows that users upload to MySpace. These include Comedy Central's The Colbert Report and MTV's reality show The Hills.

MySpace generally tries to keep such clips off its social network along with other copyright-protected content that users post. The News Corp-owned site removes clips at the request of the videos' copyright owners. Google Inc's YouTube has a similar policy, although Viacom is suing YouTube for allegedly profiting from clips of Viacom shows posted online.