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Western celebs wary of commercials

China Daily | Updated: 2009-02-26 07:42

US celebrities have traditionally remained circumspect about appearing in advertisements for food, drug and cosmetic products, knowing these could soil their reputations and bring stiff fines.

Pop star Michael Jackson, for one, raised public ire when it was discovered he had never sipped a Pepsi before appearing in an ad for the cola.

US stars prefer safer bets, like fashion and perfume brands, with slimmer chances of subsequent court appearances.

Western celebs wary of commercials

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