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DHL: sponsoring golf in China with quality service

China Daily | Updated: 2009-10-31 07:29

DHL: sponsoring golf in China with quality service

The world's top golfers will gather in Shanghai next week to participate in the WGC-HSBC Champions, which has in its fifth year been upgraded to a World Golf Championship event. DHL Asia Pacific, the world's leading express delivery and logistics company, has served as the official logistics sponsor of the tournament throughout its history, as well as having established a 20-plus year presence in China. Analogous to the world of professional golf, DHL relies on well-planned-out strategies, bold and confident execution, and the ability to continually challenge itself in the Chinese market to succeed and capitalize on the myriad business opportunities therein.

With its leading global network and knowledge of local markets, DHL provides specialized services for customers in the areas of express delivery, air transportation, shipping, inter-continental transportation, contractual logistics solutions, and more. The company's bright red and yellow sign has become a familiar and recognizable sight in over 220 countries and regions.

This year's WGC-HSBC Champions represents the highest-caliber and most important golf event ever staged in Asia, with a field of champions never before assembled in the region and a purse of $7 million. The tournament's 2007 winner, current world No 2 Phil Mickelson, joins a stellar cast including Tiger Woods, defending champion Sergio Garcia of Spain and world No 8 Geoff Ogilvy of Australia. This means that all the champions of this year's World Golf Championships (WGC) - of which the Shanghai-based tournament is the fourth and final - will take part. The WGC-HSBC Champions thus provides an ideal showcase platform for DHL, and can help further expand the popularity of the brand among senior business executives.

DHL: sponsoring golf in China with quality service

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