Banking on authenticity

Wudangshan, or Wudang Mountain, is seeking to take its already lofty travel industry to greater heights.

The UNESCO World Heritage site, celebrated as the birthplace of Taoism and of an indigenous variety of kungfu, recently unveiled a new tourism plan to conjure new allure and entice more visitors.

While the sacred spot is already "China's name card", according to Wudangshan Tourism Special Area deputy secretary Ke Yunyong, wider exposure is needed to expand its reputation and become an international travel destination.