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Will Murdoch's Google gamble backfire?

China Daily | Updated: 2009-11-26 07:59

Will Murdoch's Google gamble backfire?

NEW YORK: Rupert Murdoch has spent months complaining that Google is ruining the newspaper business, and now he wants to do something about it.

But, his proposal is a gamble, and one that could hurt News Corp instead of helping it.

Murdoch is considering removing News Corp's news from Google's Web search results, and is talking to Microsoft Corp about listing the stories with its Bing search engine instead. Microsoft would pay for the privilege, sources have told Reuters, but it was not clear how much.

Will Murdoch's Google gamble backfire?

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