HP looks to save laptop face

HP expects to solve most customers' laptop problems in two to three weeks, before launching a comprehensive campaign to stimulate sales and rebuild the brand.

Isaiah Cheung, vice-president and general manager of Hewlett-Packard's personal systems group in Greater China, told METRO after resolving the crisis, the company will spend three to five months to rebuild the brand and resuscitate sales hit by the crisis.

HP's quality problems were first reported on March 10 by the Financial Times before the crisis peaked when problematic laptops were criticized during Consumer's Day in China, on March 16.