Magazines turning new page in battle for readers

Imaginative design, relevant articles help periodicals thrive in digital age. Jiang Xueqing reports in Beijing.

As global media moguls were slashing budgets and jobs last year, Zhu Xuedong, editor-in-chief of China Weekly, chose a different path and re-launched the magazine in a dynamic new format.

It was a bold move that bucked the international trend but the 43-year-old was more than confident that a "dignified, thoughtful and valuable" current affairs magazine would turn a profit.