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Clicks, not bricks, sparkle in diamond retail future

By Chen Limin | China Daily | Updated: 2011-05-01 07:22

Clicks, not bricks, sparkle in diamond retail future

A store, or 'experience centre', of the Chinese online diamond seller Zbird.com in Guangzhou. Many online diamond sellers in China have their own stores in different parts of the country, in what they call the "mouse plus cement" model. Mo Weinong / for China Daily

Clicks, not bricks, sparkle in diamond retail future

Online jewelry sales are booming for cost-conscious consumers

Clicks, not bricks, sparkle in diamond retail future

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