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Boost for Chinese fashion brands

By Li Woke | China Daily | Updated: 2011-05-23 07:56

Boost for Chinese fashion brands

Shoppers looking at clothing and accessories at a Chloe shop in Shanghai. Chloe, the French fashion label owned by Cie Financiere Richemont SA, aims to add four stores in China this year in competition with its business rivals to win the trust of Chinese consumers, said Chief Executive Officer Geoffroy De La Bourdonnaye. Qilai Shen / Bloomberg

BEIJING - Bustling Xidan Street in downtown Beijing is home to dozens of clothing stores, featuring both foreign and domestic labels.

Boost for Chinese fashion brands

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