Art can't shine when box office gold lines the silver screens

Taiwan director Wei Te-Sheng recently brought Seediq Bale, a film about a Taiwan tribe's fight against Japanese oppression in 1930, to mainland theaters.

The tribe lost their battle in the film, and Wei will likely lose at the box office, too.

The film has grossed only 3 million yuan ($476,100) since its May 10 premiere, while Disney's The Avengers - released five days earlier - has raked in more than 300 million yuan.