Sports firms bet their shirts on London
By Liu Jie | China Daily | Updated: 2012-06-27 07:44
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A Li Ning Co Ltd store in Beijing. For the 2012 London Olympic Games, the Chinese sportswear company is providing gear to the diving, gymnastics, badminton, table tennis and shooting teams. Provided to China Daily |
Analysts skeptical that sponsorship will deliver value for investment
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