Johnson & Johnson said to buy local baby-care brand
Rumored deal would further boost US firm's dominating market share
The multibillion-dollar baby-care market has been rife with rumors in recent weeks that the US consumer-product vendor Johnson & Johnson has made a bid for Shanghai-based Elsker for about $100 million.
Such a transaction, if it were to go through, would provide Johnson & Johnson, which has an extensive sales network in China, an even more dominating share of the ballooning baby-care market, with annual sales estimated to reach 2 billion yuan ($310 million) by the end of 2015.
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