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Online startups still see Taobao as main launchpad to success

By Su Zhou | China Daily | Updated: 2012-10-05 07:26

Online startups still see Taobao as main launchpad to success

A Taobao.com billboard at an auto show in Beijing. The Hangzhou-based website has become the biggest online trading platform in China as well as the most important platform for thousands of online entrepreneurs. An Xin / For China Daily

Unlike most of his peers, who were looking for decent jobs with State-owned enterprises, multinational companies or government-funded institutions, when Wang Jiaxing graduated from university in 2010, the 23-year-old student was already running an online box-selling business with annual sales of more than 2.4 million yuan ($380,000) .

Online startups still see Taobao as main launchpad to success

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