Skoda planning imports, exclusive showrooms

China crucial as the top market for Czech brand

Volkswagen Group's Czech unit Skoda plans to start imports to China next year through two possible distribution channels, according to its management board member for sales and marketing Werner Eichhorn.

One way is through exclusive showrooms built by Volkswagen Group's imported vehicle sales division and another way may be through existing dealerships of joint venture Shanghai Volkswagen, he said.