Nestle targets health-conscious Chinese with new protein powder

By Li Woke | China Daily | Updated: 2013-01-22 05:44

Nestle SA's booth at a trade show in Beijing in October. The Chinese health food market has reached 105 billion yuan ($16.87 billion) in 2011, with an annual increase of 11.4 percent since 2006, according to the State Food and Drug Administration. Wu Changqing / For China Daily

Nestle SA, the world's largest food company by revenue, has expanded into the Chinese market's health food sector by introducing a protein powder believed to have great sales-growth potential.