Nation set to overtake US in e-commerce
China is poised to surpass the United States to become the world's largest e-commerce market this year, according to consultancy Bain & Co.
With forecast 32 percent average annual growth, online shopping expenditures in China are set to reach 3.3 trillion yuan ($539 billion) by 2015, the consultancy said in a report.
The study was based on a survey of more than 1,300 shoppers in China across a range of cities, ages, educational backgrounds and income levels.
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