When luxury means comfort
Luxury means different things to different people. It is often associated with wealth or money and is commonly manifested through a visible object, such as a handbag or a watch that blatantly symbolizes an aspirational lifestyle.
Paris-based Italian shoe brand Berluti's exclusive clientele lives "not in the luxury of appearance but in the luxury of being". Being comfortable, that is.
How often do we hear luxury and comfort being used in the same vein? Fourth-generation family member Olga Berluti believes that it is impossible to be elegant if one is not comfortable and well-shod.
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