Car firms shifting focus

Product placement in films offers new road into drivers' awareness, Li Fangfang reports.

Get ready for the screen debut of a made-in-China car. A new alternative-fuel vehicle is set to appear in the most popular vehicle-related Hollywood movie, Transformers.

Guangzhou Automobile Group Co Ltd's Trumpchi E-jet, a plug-in hybrid vehicle, will have a prominent role in Transformers: Age of Extinction, the fourth film in the series directed by Michael Bay, which will hit cinemas next year, Reuters reported, citing a person familiar with the process.