ASEAN's the prize in Lenovo expansion

World's biggest PC producer is establishing a stronger presence in Southeast Asia in an effort to become a global giant, reports Gao Yuan from Singapore

Southeast Asia is turning into a key battleground for electronics vendor Lenovo Group Ltd as the world's biggest personal computer company pursues a stronger global presence.

The region's 600 million people, and the optimistic economic outlook for the Association of Southeast Asian Nations, offer a "golden opportunity" for the Beijing-based company to build a next-generation profit model, even as the global PC market declines, company executives said.