Courting the new breed of investors

Closer understanding of wealthy Chinese entrepreneurs and their commercial objectives will pave the way for more business opportunities for Europe

There are now a recorded 315 Chinese people worth at least $1 billion, a figure which has rocketed from only 64 a year ago and none 10 years ago. China is now second only to the US when it comes to the number of billionaires.

Other leading emerging nations, Brazil (37), Russia (55) and India (22) combined can only muster little more than a third of China's impressive total of exciting entrepreneurial successes.